Data security is the practice of protecting digital information from unauthorized access, damage or theft. This concept encompasses all forms of information security: physical hardware security, access control, logical software security, and even organizational policies and procedures.
Properly implemented data security measures will protect an organization’s data from cybercrime, human error, and even insider threats. However, data security also requires tools and technologies that enhance an organization’s ability to be aware of its own data usage. Such utilities can also encrypt, anonymize and mask sensitive data. Ideally, a data security system should also automate reporting, simplify audits and help with compliance.
Around the world, organizations are investing in data security to protect their brands, intellectual capital, customer information, and to ensure control over critical infrastructure. Failing to provide sufficient data security measures or providing inadequate measures can lead to data breaches. Data leaks can cost millions of dollars in settlement costs, fines and commercial losses. The majority of consumers surveyed said they would abandon a company with a data breach. Robust data protection software is therefore integral to the sustained success of a company.
Why invest in data protection?
Data protection provides many benefits for companies that invest in it.
- Protecting sensitive information: companies tend to collect large amounts of sensitive and/or personal data. Data protection software keeps data where it belongs and avoids the disaster of a data breach.
- Protecting the organization’s reputation: a solid data security plan protects the privacy of employees, partners, and customers, building trust in the organization.
- Preventing data tampering: hackers can delete, corrupt or alter data, introduce ransomware and so on. Effective data protection can prevent these unwanted effects on the business.
- Staying ahead of the competition: an organization with strict protection of sensitive data can stand out among competitors. Any competitor affected by a data breach has a lot to lose and will be deprived of growth opportunities that you can capitalize on.
- Data protection software is an indispensable component of any organization’s IT strategy. Protect your customers and employees with the right security measures.
